Northern Crops Institute

Bison Sales Training

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Bison Sales Training

Course Details:

Dates: Wednesday, July 17 - 18th, 2023
Location: Sanford Health Athletic Complex (SHAC) on the campus of NDSU in Fargo, ND
Registration Fee: $1,000.00
Registration Deadline: June 26, 2023

Course Overview:

This course is designed to improve the performance of younger sales professionals in the ag industry.


  • Describe the products being sold.
  • Explain employer expectations/ how you’ll be measured.
  • Describe the competition and competitive differences.
  • Define customer base.
  • Identify appropriate sales skills to employ.
  • Write a strategy plan aligning resources, focus, and timeline.
  • Describe drivers of purchasing.
  • Define the buyer’s motivation.
  • Describe the relationship building and maintenance process.
  • Describe the prospecting process.
  • Explain how to handle objections.
  • Describe follow up requirements.
  • Explain the steps of making the ask.
  • Create an effective evaluation plan.

Major Topics:

  • How to create a sales plan.
  • Understanding the buyer.
  • Improved skills in key areas.
  • How to create an evaluation plan.

Who Should Attend?

Regional, Entry to mid-level sales professionals in commodities and ag.

How Do I Register?

Registration Fee: $1,000.00
Registration Deadline: June 26, 2023

Click on the “Enroll” button to pay by credit card. For alternate methods of payment, contact

Cancellation Policies:

Requests to cancel a registration must be received on or before June 26 2023 to receive a full refund. Requests to cancel a registration after that date will receive credit for a future NCI course that is good for 1 year. If NCI is forced to cancel this course, all registered participants will be immediately contacted, and each will receive a full refund within 10 business days. Substitutions may be made up to 7 days before the course begins. To read our full Event Refund & Cancellation Policy, click here.

Join Waiting List
30 seats available.
Price: $1,000.00

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