Course Details:

Dates: Wednesday, July 17 - 18th, 2023
Location: Sanford Health Athletic Complex (SHAC) on the campus of NDSU in Fargo, ND
Registration Fee: Complimentary ($0)
Registration Deadline: June 26, 2023

Course Overview:

This course is designed to improve the performance of younger sales professionals in the ag industry.

Objectives

• Describe the products being sold.
• Explain employer expectations/ how you’ll be measured.
• Describe the competition and competitive differences.
• Define customer base.
• Identify appropriate sales skills to employ.
• Write a strategy plan aligning resources, focus, and timeline.
• Describe drivers of purchasing.
• Define the buyer’s motivation.
• Describe the relationship building and maintenance process.
• Describe the prospecting process.
• Explain how to handle objections.
• Describe follow up requirements.
• Explain the steps of making the ask.
• Create an effective evaluation plan.

Major Topics:

• How to create a sales plan.
• Understanding the buyer.
• Improved skills in key areas.
• How to create an evaluation plan.

Who Should Attend?

Regional, Entry to mid-level sales professionals in commodities and ag.

How Do I Register?

Registration Fee: Complimentary ($0)
Registration Deadline: June 26, 2023

Click on the “Enroll” button to pay by credit card. For alternate methods of payment, contact nicholas.sinner@ndsu.edu.

Cancellation Policies:

Requests to cancel a registration must be received on or before June 26 2023 to receive a full refund. Requests to cancel a registration after that date will receive credit for a future NCI course that is good for 1 year. If NCI is forced to cancel this course, all registered participants will be immediately contacted, and each will receive a full refund within 10 business days. Substitutions may be made up to 7 days before the course begins. To read our full Event Refund & Cancellation Policy, click here.